Event Management

Starbucks Canada

How do you introduce an unexpectedly smooth beverage blending coffee and olive oil? An immersive event where media and connoisseurs are invited to be the first in Canada to experience it.
Set between with fresh olive trees, lemons, vespa, and a generous twist of rustic charm, media and influencers were ushered through a series of tastings. Starting with Starbucks Blonde Espresso, then Partanna extra virgin olive oil, guided by an experienced Starbucks Coffee Master. They finished by sampling the Oleato Golden Foam Iced Shaken Espresso and the Oleato Oat Latte, while Amy Dilger, an expert from the Starbucks beverages development team, discussed the inception of the unique lineup. 

RESULTS

113
unique media
placements
23M
impressions
+11%
placements
year-over-year
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