The Connect 6ix consortium plays a key role in delivering the trains, signaling system, and the operations, storage, and maintenance facility for the future Ontario Line subway. Connect 6ix will also operate the subway line for a 30-year term once it comes into service.
Media Profile worked with Connect 6ix to fulfill all Project Agreeement requirements for communications and public engagement for the first nine months of the contract until a full-time team was in place. We developed all the plans and protocols, setting up the structure to support the construction schedule.
We continue to work with Connect 6ix to craft narratives for social media, focusing on the Ontario Line construction and the future train system, and provide support for job fairs, collateral materials and out-of-home advertising.