Communication tools tailored to the challenge and opportunity.

Because one-size-fits-all rarely fits anything.

Media Profile puts stories to work, wherever they live. Here are just a few of the services we offer.

Public Relations

We read the landscape to tell the right story to the right people in the right moment.

Consumer & Corporate Campaigns
Remarkable campaigns have been the heart of what we do for more than three decades: conceived, executed and delivered from end to end. Along the way, we draw on the experience of senior leadership and the collective intelligence of our entire team to make sure we have an insight for any issue.
Media Relations
Digital media is now traditional, and media relations, once the bread and butter of PR agencies, is now a highly specialized skill set that requires knowledge, relationships and a commitment to understanding the needs of each outlet.
Issues & Crisis Management
Navigating a crisis is tough enough without having to worry about how every audience will be affected. This is where MP comes in. We bring the perspective and communication skills necessary to ensure your audiences feel valued and informed.
Media Training
Though sometimes stressful, speaking directly with media can be an invaluable opportunity to reach your key audiences. We help you understand what journalists need, how they work and how you can share your message with impact.
Influencer Relations
Instagram or TikTok? Nano, micro or macro? Media Profile takes a bespoke approach to influencer relations, building each program from scratch with our clients’ specific needs in mind. The right partners, channels and narrative each have a key part to play. It’s our job to craft a winning blend.

Advertising & Marketing

The best stories make stories of their own, so we try to imagine creative worthy of a conversation. 

Integrated Campaigns
Some ideas are too big for one channel. So we weave  platforms together to give our clients an opportunity to connect with people wherever and whenever it matters most.
Branding & Design
The best brands ignite a spark in the minds of their audiences, whether they’re customers or competitors. Through research, strategy and design, we help reveal these sparks before developing them into a vibrant identity.
Digital & Interactive
Our approach is simple: speak to people where they are. From email and social marketing to interactive microsites and mobile apps, we create experiences that fit seamlessly into people’s digital lives.
Design Thinking Workshops
Our co-creation workshops to change the way we solve client challenges by bringing key stakeholders together to unpack and answer key questions in real time. The four-stage process has helped partners lay the foundation for new perspectives and new strategies.

Social

We foster digital homes for our clients where conversations can flow. 

Community Management
We’re the reliable first point of contact for engagement with customers across social channels, offering a one-stop-shop for managing our clients’ online presence. Media Profile’s Community Managers go beyond engaging with fans and followers to source and create content, develop effective publishing schedules, and provide insights connected directly with business priorities.
Content Development
Whether six seconds on YouTube or fifteen on TikTok, we create thumb-stopping creative paired perfectly with compelling copy. Our approach maximizes creative by considering multiple relevant platforms with each project to ensure the investment can go that much further.
Analytics and Reporting
We do the math so you don’t have to, pulling data across platforms, then translating it into tangible results. We know that  numbers without insights are meaningless, so we illuminate the impact and highlight the critical takeaways for our clients

Toronto is home, but Canada is our playground.

Our national network of partners and affiliates lets us adapt to Canada’s diverse markets without breaking stride.

We’re part of the world’s local agency.

Media Profile is the exclusive Canadian partner in PRGN, a worldwide network of more than 50 independent public relations firms, giving our clients access to global insights from agencies that think like us.

Copenhagen
London
New York
Paris
Buenos Aires
Copenhagen
London
New York
Paris
Buenos Aires