Honda & Acura
The world’s biggest coffee company is becoming the world’s most sustainable. How did we share the news?
The Ask
Lay it all out here … How do we get non-automotive media to sit up and finally take notice of one of racing’s biggest events? With unprecedented access, new experiences and outside perspectives.
The Outcome
Let us know … How do we get non-automotive media to sit up and finally take notice of one of racing’s biggest events? With unprecedented access, new experiences and outside perspectives.
Impressions
34M
Lap On The Track partnership with Make-A-Wish Canada
2.8M
Fan Friday Media Relations
1.3M
Honda Indy Suite Media and Influencers
36k
Make-A-Wish Press Release
Tactics @ the Honda Indy Toronto
How do we get non-automotive media to sit up and finally take notice of one of racing’s biggest events? With unprecedented access, new experiences and outside perspectives.
1. Lap on the Track with James Hinchcliffe
We invited Toronto to test their skills against a racing legend on the go-kart track, with the proceeds supporting the Make-a-Wish Foundation.
2. Dinner with Ted
Select media had an exclusive invite to join Honda Performance Development President Ted Klaus to learn about what the next generation of racing will look like.
3. Trackside with influencers
Select media had an exclusive invite to join Honda Performance Development President Ted Klaus to learn about what the next generation of racing will look like.Some of the racing community’s most passionate fans shared a VIP view of exactly what goes on behind the scenes and in the pit.
4. Fan Fridays
We knew the passion of diehard racing fans is infectious. So we made sure media was right there with them at the heart of the action.
5. Partners
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment.
