We’re getting into bed with Endy, the country’s leading direct-to-consumer mattress company. Endy is a market leader in the bed-in-the-box category and is expanding its range of products as it delivers on its promise to help Canadians sleep better.
As Endy’s public relations Agency of Record, Media Profile is a strategic partner charged with creating creative public relations programs that heighten awareness for the brand’s mattresses, pillows, bedframes and sheets including its recently launched the Endy Hybrid Mattress and Soft Sage Bedding. The account adds to the Media Profile’s roster of consumer clients, including The Home Depot Canada, Honda, Indigo, Dairy Queen, Arterra Wines and Starbucks Canada, to name a few.
“Media Profile stood apart from the competition for its team’s creative thinking, understanding of the media and influencer landscape and long-standing client relationships in the consumer space,” said Christina Sfeir, Endy’s Director of PR & Strategic Communications.
“This is a great example of two leading Canadian businesses coming together to achieve great results,” said Alison King, President of Media Profile. “Endy has enjoyed a great deal since its launch and our tenacious approach to helping consumer brands achieve their goals will drive some great results.”
Senior Vice President