06/08/2009
PR agency Media Profile stepped out of the shadows today, revealing a bold new look, feel and brand architecture. The company is one of Canada's leading and most trusted agencies, but has up until now flown a little under the radar, allowing its record of success, award winning campaigns and word of mouth to speak for itself. No longer.
"It sounds like a cliché, but I don't know of another agency like us," said Alison King, President of Media Profile. "We've been around for nearly 25 years, serve a fantastically diverse group of clients and have creative and smart employees who stay with us. As soon as people walk through our doors they feel the difference. Capturing that magic in a brand was a challenge, but we think it's worth it, to spread the message."
Media Profile's rebranding began more than six months ago when the agency surveyed its clients, staff and the media in an effort to improve best practices. That research unearthed some surprising differences from other firms, which have informed every stage of the branding process.
"Our research showed that there is a Media Profile distinction," said Alison. "It's about consistently bringing smart, creative staff to the table; about being as passionate about our clients business as we are about our own; about earning clients' trust and perhaps most importantly, it's about offering the unexpected. This is how we distinguish ourselves"
The rebranding was led by Media Profile employees from all levels in the company and John Belbeck, owner, Chronic Mind Inc., who has consulted on branding and brand-related matters for organizations ranging from Capital One, Foster Parents Plan, The Royal Winter Fair, CBC Television and Newsworld, among many others.
An important driver in the rebranding process was a decision to take the same advice that Media Profile has been giving clients during the economic downturn. History shows that companies who make smart, strategic investments during tough times, often emerge stronger.
"Media Profile has been a quiet leader in Canada's PR industry for years," King added. "Now's the time to turn up the volume."
