10/05/2009
Public relations firm Media Profile has promoted Alanna Banks to Senior Consultant, recognizing her talent and hard work. Alanna will continue to make stellar contributions to Media Profile’s consumer accounts, including Dairy Queen Canada, Sony Pictures Home Entertainment Canada, Delta Hotels and Resorts, The Source, and Kraft Hockeyville.
Alanna joined Media Profile in 2005. She has worked on diverse consumer-related clients and is a pro at sniffing out fresh news angles. She has helped create great photo opportunities, including Dairy Queen’s recent unveiling of Canada’s largest soft serve ice cream cake on Canada Day, as well as kicking off toy drives with a National Hockey League player. Alanna knows how to frame a story – whether it is about quirky gadgets, sweet treats, movie stars or business executives, she gets it covered.
"Alanna’s diligence, news sense and leadership really signalled to us that she was ready to make the transition to Senior Consultant," said Alison King, President, Media Profile. “We’re committed to growing from within and it’s great to see our talented people develop with us over time.”
