Alison King | President
Nobody forgets meeting Alison King. What makes her so memorable is not just that she's six feet tall, but that her ability to connect with people and to quickly get to the heart of their communication challenges makes her a giant in Canadian public relations. Alison became Media Profile's president in 2007 after growing and developing the company for more than two decades.
She is passionate about Media Profile, and about delivering the highest quality PR services in Canada.
She works directly with clients and senior leadership teams, including crisis and issues management. As Media Profile's leader, Alison ensures that everyone at Media Profile is happy, healthy and has the tools they need to be the best in the business.
And if that wasn't enough, Alison regularly exercises her green thumb at home and at the cottage.
Nobody forgets meeting Alison King. What makes her so memorable is not just that she's six feet tall, but that her ability to connect with people and to quickly get to the heart of their communication challenges makes her a giant in Canadian public relations. Alison became Media Profile's president in 2007 after growing and developing the company for more than two decades.
She is passionate about Media Profile, and about delivering the highest quality PR services in Canada.
She works directly with clients and senior leadership teams, including crisis and issues management. As Media Profile's leader, Alison ensures that everyone at Media Profile is happy, healthy and has the tools they need to be the best in the business.
And if that wasn't enough, Alison regularly exercises her green thumb at home and at the cottage.
Patrick Gossage | Chair
Patrick is one of Canada's most highly respected public relations practitioners and commentators. As the Founder of Media Profile, he draws on more than 40 years of experience in broadcasting, politics and communications. He served as press secretary to Prime Minister Pierre Elliott Trudeau and as the Minister of Public Affairs at the Canadian Embassy in Washington, DC.
Patrick provides strategic communications advice and media and presentation coaching to many of Canada's top political and business leaders. He is a regular political panelist on television and radio, is the author of two books and countless articles, and he blogs, tweets and flickrs.
He serves as Vice Chair of the McMichael Canadian Collection and is on the Board of Multimedia Nova, Canada's premier multicultural publisher. In his spare time, Patrick loves landscape painting and canoeing.
Patrick is one of Canada's most highly respected public relations practitioners and commentators. As the Founder of Media Profile, he draws on more than 40 years of experience in broadcasting, politics and communications. He served as press secretary to Prime Minister Pierre Elliott Trudeau and as the Minister of Public Affairs at the Canadian Embassy in Washington, DC.
Patrick provides strategic communications advice and media and presentation coaching to many of Canada's top political and business leaders. He is a regular political panelist on television and radio, is the author of two books and countless articles, and he blogs, tweets and flickrs.
He serves as Vice Chair of the McMichael Canadian Collection and is on the Board of Multimedia Nova, Canada's premier multicultural publisher. In his spare time, Patrick loves landscape painting and canoeing.
Linda Weichel | Senior Vice President
With more than 20 years experience at Media Profile, Linda is one of the custodians of our company's vision and values.
Known for her wise counsel to corporate, public and not-for-profit clients, strong writing and organizational skills, and keen news judgment, Linda brings extensive experience in public policy work with governments at the federal, provincial and municipal level to all that she does. Her track record is impressive: she has provided senior counsel to one of the world's largest financial institutions, helped put small non-profits on the map and has led the charge in getting issues that should be talked about onto the public agenda.
In her spare time Linda devotes herself extensively to volunteer work and her great passions, international travel and singing.
With more than 20 years experience at Media Profile, Linda is one of the custodians of our company's vision and values.
Known for her wise counsel to corporate, public and not-for-profit clients, strong writing and organizational skills, and keen news judgment, Linda brings extensive experience in public policy work with governments at the federal, provincial and municipal level to all that she does. Her track record is impressive: she has provided senior counsel to one of the world's largest financial institutions, helped put small non-profits on the map and has led the charge in getting issues that should be talked about onto the public agenda.
In her spare time Linda devotes herself extensively to volunteer work and her great passions, international travel and singing.
Adrienne Simic | Vice President
Adrienne eats, sleeps and breathes public relations. She is known for her imaginative ideas and for the twists she provides to clients' PR.
For 15 years she has been a trusted resource to senior managers for a range of corporate, consumer, entertainment and technology companies. They rely on and benefit from her creativity, perspective and insights. She steps into her clients' shoes to help them realize their PR potential. Just give her a pair and watch her do her stuff! Adrienne is fluently bilingual and can readily rattle off the best restaurants in Toronto, Vancouver, Montreal, L.A. and New York to within 5 kilometres from wherever you're standing. Feel free to test her on this - the results are always delish!
Adrienne eats, sleeps and breathes public relations. She is known for her imaginative ideas and for the twists she provides to clients' PR.
For 15 years she has been a trusted resource to senior managers for a range of corporate, consumer, entertainment and technology companies. They rely on and benefit from her creativity, perspective and insights. She steps into her clients' shoes to help them realize their PR potential. Just give her a pair and watch her do her stuff! Adrienne is fluently bilingual and can readily rattle off the best restaurants in Toronto, Vancouver, Montreal, L.A. and New York to within 5 kilometres from wherever you're standing. Feel free to test her on this - the results are always delish!
David Wills | Vice President
David brings an astute, creative approach to public relations, honed through nearly 20 years in journalism, public policy and media relations. He believes that great PR starts with a great plan, and a great plan starts with a great vision.
That doesn't mean that David has visions, only that he provides visionary advice for clients. David immerses himself in his clients' business, developing original strategies that make people take notice. David can most often be found doing what he does best - raising the profile of business and community leaders, writing compelling speeches, leading creative brainstorms and generating real returns for his clients.
Regrettably, his vision abandons him while playing goalie in hockey. His kids light him up all day (he claims it's for confidence building - a PR guy through and through).
David brings an astute, creative approach to public relations, honed through nearly 20 years in journalism, public policy and media relations. He believes that great PR starts with a great plan, and a great plan starts with a great vision.
That doesn't mean that David has visions, only that he provides visionary advice for clients. David immerses himself in his clients' business, developing original strategies that make people take notice. David can most often be found doing what he does best - raising the profile of business and community leaders, writing compelling speeches, leading creative brainstorms and generating real returns for his clients.
Regrettably, his vision abandons him while playing goalie in hockey. His kids light him up all day (he claims it's for confidence building - a PR guy through and through).
John Thibodeau | Vice President
John is an expert in corporate communications and image and reputation management. An accomplished speech writer and media and presentation trainer, John knows how to craft a message and just importantly, how to best deliver it. John's background is in environmental studies and international development and he is known for his precision, strategic counsel, and issues management skills.
He also is an amateur music critic, and an avid market watcher, home renovator and shoe collector (yes, we said shoe collector).
John is an expert in corporate communications and image and reputation management. An accomplished speech writer and media and presentation trainer, John knows how to craft a message and just importantly, how to best deliver it. John's background is in environmental studies and international development and he is known for his precision, strategic counsel, and issues management skills.
He also is an amateur music critic, and an avid market watcher, home renovator and shoe collector (yes, we said shoe collector).
Mara Matson | Vice President, Finance and Administration
Mara is a financial professional with more than 20 years experience in the services sector. She is responsible for all of the financial and accounting functions at Media Profile, including preparation and analysis of financial statements, government reporting, budgeting and forecasting and cost control. She designs realistic, transparent public relations budgets for Media Profile's clients, so she understands both their PR needs and their business objectives and financial parameters.
Mara also has strong skills in technology management; she uses this expertise to administer Media Profile's systems requirements. Mara devotes much of her spare time to sports: she is an excellent hockey player, skier, snowboarder, windsurfer and loves cycling and in-line skating.
Mara is a financial professional with more than 20 years experience in the services sector. She is responsible for all of the financial and accounting functions at Media Profile, including preparation and analysis of financial statements, government reporting, budgeting and forecasting and cost control. She designs realistic, transparent public relations budgets for Media Profile's clients, so she understands both their PR needs and their business objectives and financial parameters.
Mara also has strong skills in technology management; she uses this expertise to administer Media Profile's systems requirements. Mara devotes much of her spare time to sports: she is an excellent hockey player, skier, snowboarder, windsurfer and loves cycling and in-line skating.
Susan Reisler | Vice President
Susan is one of the best-known public relations practitioners in Canada, having "crossed the aisle" to PR following a 25-year career as a foreign correspondent, journalist, host and producer in television and radio at the Canadian Broadcasting Corporation.
Susan provides strategic advice and planning to professional, corporate, financial and entertainment clients. She is involved at the most senior levels in everything from crisis communications support to drafting news releases and media relations. Susan also writes speeches for senior executives and op-eds for newspapers and is a key member of the Media Profile media training team.
Susan's intellectual curiosity drives her extra-curricular activities. From her participation in US-Canada relations through to the Canada Institute of the Woodrow Wilson Center where she is a member of the Advisory Board, to her involvement in causes ranging from the banning of land mines to defending human rights and freedom of speech as a member of Human Rights Watch Canada and the Canadian Journalists for Free Expression, Susan is constantly questioning how to make things better.
Susan is one of the best-known public relations practitioners in Canada, having "crossed the aisle" to PR following a 25-year career as a foreign correspondent, journalist, host and producer in television and radio at the Canadian Broadcasting Corporation.
Susan provides strategic advice and planning to professional, corporate, financial and entertainment clients. She is involved at the most senior levels in everything from crisis communications support to drafting news releases and media relations. Susan also writes speeches for senior executives and op-eds for newspapers and is a key member of the Media Profile media training team.
Susan's intellectual curiosity drives her extra-curricular activities. From her participation in US-Canada relations through to the Canada Institute of the Woodrow Wilson Center where she is a member of the Advisory Board, to her involvement in causes ranging from the banning of land mines to defending human rights and freedom of speech as a member of Human Rights Watch Canada and the Canadian Journalists for Free Expression, Susan is constantly questioning how to make things better.
