Insight

Insight is Media Profile’s newsletter, offering news, nuggets and information on best-practices in PR, media relations, marketing communications, influencer relations and more.

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Will 2017 spell the end for fake news?

January 13, 2017

The rise of fake news stories, especially in Facebook feeds, became one of the biggest news and social media stories of 2016, especially after the US election. For years, Facebook had rejected the idea that it was a news organization or media company, but in December the company seemed to acknowledge what we already all […]

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Should you try a “digital first” campaign?

January 13, 2017

The term “digital first” burst onto the communications and marketing scene in 2015 to describe the trend of readers increasingly getting their news online, rather than in newspapers. Since then, “digital first” has been broadened to refer to an overall shift in our mentality as communications professionals.

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Measuring influencer campaigns: A primer

January 13, 2017

As far as marcomm buzzwords go, “influencer” and “influencer marketing” must be near the top for 2016 and for good reason. What began as loose partnerships between brands and often quirky YouTubers and bloggers has quickly become a sophisticated, effective and central part of many marketing campaigns.

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Changes in the Canadian media landscape

January 13, 2017

The Toronto Sun recently reorganized its editorial staffing model so that reporters will no longer cover specific beats. Instead, they will operate as a pool of general assignment writers. This doesn’t include sports, which will continue as its own team.

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The Rewards (and Risks) of Working with Online Influencers

October 20, 2016

Are you more likely to buy a product or service because it’s recommended by someone you trust? If you’re like most people, the answer is a resounding “yes.”

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Four Reasons Why Media Relations Matters More Than Ever

October 20, 2016

The traditional news media is having its challenges, but don’t give up on media relations just yet. Here are four reasons why pitching stories to reporters still matters.

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The Changing Canadian Media Industry

October 20, 2016

The Canadian media landscape continues to shift and evolve. Here is a roundup of some of the most recent moves.

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