Insight is Media Profile’s newsletter, offering news, nuggets and information on best-practices in PR, media relations, marketing communications, influencer relations and more.
We invite you to browse past issues below. And to be sure you don't miss any in the future, why not subscribe using the form at the bottom of the page?
The rise of fake news stories, especially in Facebook feeds, became one of the biggest news and social media stories of 2016, especially after the US election. For years, Facebook had rejected the idea that it was a news organization or media company, but in December the company seemed to acknowledge what we already all […]More
The term “digital first” burst onto the communications and marketing scene in 2015 to describe the trend of readers increasingly getting their news online, rather than in newspapers. Since then, “digital first” has been broadened to refer to an overall shift in our mentality as communications professionals.More
As far as marcomm buzzwords go, “influencer” and “influencer marketing” must be near the top for 2016 and for good reason. What began as loose partnerships between brands and often quirky YouTubers and bloggers has quickly become a sophisticated, effective and central part of many marketing campaigns.More
The Toronto Sun recently reorganized its editorial staffing model so that reporters will no longer cover specific beats. Instead, they will operate as a pool of general assignment writers. This doesn’t include sports, which will continue as its own team.More
Are you more likely to buy a product or service because it’s recommended by someone you trust? If you’re like most people, the answer is a resounding “yes.”More
The traditional news media is having its challenges, but don’t give up on media relations just yet. Here are four reasons why pitching stories to reporters still matters.More
Stay in Touch
Want to stay on top of PR and media trends? Fill out the form below and we’ll keep you in-the-know. Got any pressing questions about PR or how the Canadian media landscape is changing? Drop your question into the “how can we help you” section and we’ll be sure to tackle it in a future Insight.