MP News

We’re hiring: Senior Consultant

February 9, 2018

Media Profile is looking for a senior consultant with five years of experience to join our growing corporate PR team. Our ideal candidate excels in corporate media relations and has impeccable client relations skills. Experience in the real estate sector would be a valuable plus. The senior consultant will coordinate with the client and the account lead, and will be responsible for developing communications plans, conducting media relations and overseeing the execution of the strategy.

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2018 sees new faces and promotions at Media Profile

January 17, 2018

Media Profile, Canada’s largest independent Public Relations firm, has promoted seven employees and added three new members to the team.

With close to 10 years of experience, Maxine McDonald, joined Media Profile as an Account Director to lead a range of consumer accounts at the agency including Starbucks. Maxine brings deep industry experience to Media Profile’s consumer clients and will bolster the company’s influencer relations programs. Also joining Media Profile are Alyssa Cabral and Jake Kislinsky as Account Coordinators.

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We’re hiring: Director, social media strategy

January 11, 2018

Media Profile is seeking a dynamic lead for its growing and evolving social media team.

Reporting directly to the Vice President, Digital Communications, the Director, Social Media Strategy will manage a team in the development and execution of social media strategy for our clients across a variety of industries from food and beverage to automotive, travel to financial, and retail to real estate.

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M&M Food Market partners with Media Profile for Canada’s introduction to ‘Real Food for Real Life’

August 23, 2017

M&M Food Market today announced that Media Profile will lead strategic public relations and communications programs that will introduce Canadians to the company’s new brand, re-imagined menu and innovative shopping experience.

The selection of Media Profile comes as the latest step in the company’s reinvention as Canada’s destination for balanced meals and food ideas that live up to its promise to offer consumers “real food for real life.”

“Media Profile demonstrated passion for our brand, a deep understanding of our customers and, of course, the skill and experience that will help us meaningfully connect with Canadians,” said Andy O’Brien, CEO, M&M Food Market. “We are an entirely new company with a new name, brand, modernized stores and a health-conscious product line. The road ahead will be exciting and we’re looking forward to having Media Profile as part of our team.”

In addition to an integrated PR program consisting of traditional, experiential and influencer-oriented programs, Media Profile will advise the M&M Food Market leadership team on the development of a corporate social responsibility platform.

“Without question, M&M is a household name in this country and the company is at an important moment in its evolution,” said Alison King, President of Media Profile. “We see this as an opportunity to elevate M&M Food Market in the minds of consumers by showing them everything that’s new and different. Ultimately, our goal is to rekindle decades-old consumer relationships while connecting with entirely new audiences and we think M&M is in a perfect position to do just that.”

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Media Profile hires two and promotes seven, including changes to management team

January 18, 2017

Media Profile, Canada’s largest independent Public Relations firm, has promoted seven employees and added two new members to the team.

With close to 20 years at Media Profile, John Thibodeau has been promoted to Senior Vice President. Chris Wood has been promoted to Vice President. Media Profile also promoted Ashleigh Cartier to Senior Director, Digital Strategy, a new role at the agency.

Thibodeau and Wood bring deep industry experience to Media Profile’s senior management team while Cartier’s new leadership role will focus on further developing the agency’s rapidly growing Creative, Content and Digital practice.

“A lot of what’s great about Media Profile stems from being independent and employee-owned. We do things our way and that includes promoting from within,” said Alison King, President of Media Profile. “We’re a flat, no-silo organization with a low staff turnover. Our people can see a rewarding career path here and our clients are able to develop long-term and trusted relationships with team members.”

Other promotions include Carla Maggiotto and Ginger Shewell to Account Director. Jenna Bruno and Jill Lindsay have been promoted to Consultant. Ranziba Nehrin and Melissa Schaefer have joined Media Profile as Account Coordinators.

Media Profile was named Strategy’s 2016 Gold PR Agency of the Year. In 2016, the agency also added significant new capabilities to its client offering through the creation of a Content, Creative and Digital practice, led by Media Profile’s creative director, Dave Curcio, who is also President of boutique creative firm, Studio 141. New offerings include creative strategy and development, content strategy and development, video concept, creation and editing, photography, infographics, motion graphics, print design, print production, web and app development, search engine optimization (SEO) and search engine marketing (SEM).

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