M&M Food Market partners with Media Profile for Canada’s introduction to ‘Real Food for Real Life’

August 23, 2017

M&M Food Market today announced that Media Profile will lead strategic public relations and communications programs that will introduce Canadians to the company’s new brand, re-imagined menu and innovative shopping experience.

The selection of Media Profile comes as the latest step in the company’s reinvention as Canada’s destination for balanced meals and food ideas that live up to its promise to offer consumers “real food for real life.”

“Media Profile demonstrated passion for our brand, a deep understanding of our customers and, of course, the skill and experience that will help us meaningfully connect with Canadians,” said Andy O’Brien, CEO, M&M Food Market. “We are an entirely new company with a new name, brand, modernized stores and a health-conscious product line. The road ahead will be exciting and we’re looking forward to having Media Profile as part of our team.”

In addition to an integrated PR program consisting of traditional, experiential and influencer-oriented programs, Media Profile will advise the M&M Food Market leadership team on the development of a corporate social responsibility platform.

“Without question, M&M is a household name in this country and the company is at an important moment in its evolution,” said Alison King, President of Media Profile. “We see this as an opportunity to elevate M&M Food Market in the minds of consumers by showing them everything that’s new and different. Ultimately, our goal is to rekindle decades-old consumer relationships while connecting with entirely new audiences and we think M&M is in a perfect position to do just that.”