We pride ourselves on superior media relations. We know the media, who they reach and what they need. But perhaps more importantly, the media know us. They trust Media Profile to understand the balance between their requirements and those of our clients. In fact, many journalists have referred business to us.
The term media relations means more than picking up the telephone. Media Profile provides clients with a wealth of media relations experience and expertise, and assists them in developing the best possible positioning for their story. We can also determine when clients shouldn't have their story told and work toward its containment.
There is a wide range of media relations tactics at which we excel:
Positioning client news in the most newsworthy manner
Creating compelling media and photo opportunities
Developing the written, electronic and digital materials that can often form the first and most important communication with media
Booking international, national and local media interviews and media tours
Coordinating all the elements of a news conference - from the speaking notes to the technical setup -- and ensuring they're well attended
When a project or program is completed, we prepare a comprehensive media report, measuring the effectiveness and reach of the program against the client's objectives.
