Media Profile hires two and promotes seven, including changes to management team

January 18, 2017

Media Profile, Canada’s largest independent Public Relations firm, has promoted seven employees and added two new members to the team.

With close to 20 years at Media Profile, John Thibodeau has been promoted to Senior Vice President. Chris Wood has been promoted to Vice President. Media Profile also promoted Ashleigh Cartier to Senior Director, Digital Strategy, a new role at the agency.

Thibodeau and Wood bring deep industry experience to Media Profile’s senior management team while Cartier’s new leadership role will focus on further developing the agency’s rapidly growing Creative, Content and Digital practice.

“A lot of what’s great about Media Profile stems from being independent and employee-owned. We do things our way and that includes promoting from within,” said Alison King, President of Media Profile. “We’re a flat, no-silo organization with a low staff turnover. Our people can see a rewarding career path here and our clients are able to develop long-term and trusted relationships with team members.”

Other promotions include Carla Maggiotto and Ginger Shewell to Account Director. Jenna Bruno and Jill Lindsay have been promoted to Consultant. Ranziba Nehrin and Melissa Schaefer have joined Media Profile as Account Coordinators.

Media Profile was named Strategy’s 2016 Gold PR Agency of the Year. In 2016, the agency also added significant new capabilities to its client offering through the creation of a Content, Creative and Digital practice, led by Media Profile’s creative director, Dave Curcio, who is also President of boutique creative firm, Studio 141. New offerings include creative strategy and development, content strategy and development, video concept, creation and editing, photography, infographics, motion graphics, print design, print production, web and app development, search engine optimization (SEO) and search engine marketing (SEM).