Our collegial staff of informed and motivated consultants is driven by a company culture that is rare in Canadian business. Exceptional commitment - both to our clients and the company - runs throughout the firm. Executives and directors, who have stayed together and grown with Media Profile for more than a decade, are now partners. Management and consultants work together in a horizontal, collaborative structure that encourages teamwork and rewards innovation. And by sharing in company profits, all staff play a role in our corporate development and in taking fiscal responsibility.

Media Profile is a company that works hard and plays hard. Our annual client/media Christmas Party has become a staple event for the city's business and media leaders, and the staff spends more social time together than the average firm.

Since it was founded in 1985, Media Profile has expanded from an office of two to a company of 52. Growth has been steady and staff turnover low. But most importantly, our base of knowledge, experience and corporate reach has developed far beyond the imaginations of our founders.