Agency wins three CPRS Ace Awards

May 12, 2016

Toronto public relations agency Media Profile had an award-winning week after taking home three silver CPRS Ace Awards.  The CPRS Ace Awards were awarded for campaigns developed on behalf of Cancer Care Ontario, Starbucks and YouTube. 

My CancerIQ for Cancer Care Ontario
An interactive PR and digital campaign to launch an online tool called My CancerIQ, which helps people identify their individual cancer risk factors.

Sparkle Shop for Starbucks
A PR and influencer marketing program featuring YouTube star LaurDIY for the launch of Starbucks new Teavana Sparkling Tea Juices.

YouTube FanFest for Google Canada
FanFest was the first North American celebration of YouTube content creators, which saw 15,000 screaming fans shut down Yonge-Dundas to meet their heroes.